About Us

In-cu brand story

In-cu was founded in 2024, but its origins stem from a series of simple but determined ideas. The brand was inspired by our love of travel, international designers and emerging Australian brands. The two brothers set out to bring these elements together to create an innovative, personal and unique retail concept.

Brand creation background

The founders of the In-cu brand are two passionate and creative brothers. They have a passion for fashion and trends, as well as a deep affection for Texas, USA. Leader information is as follows:

John is an inspired traveler who has worked in the international fashion industry for many years. He is well versed in the fashion trends of different cultures and is one of the design inspirations for In-cu.

Michael is a young and adventurous entrepreneur focused on bringing emerging Australian brands to market. He brought his love for Texas to transform In-cu into the brand we recognize today.

development stage

The In-cu brand has continued to grow throughout its long journey, becoming a pioneer in the Australian retail industry. However, our global expansion story officially began in 2018, marking a new era. 2018 is the starting point for us to bravely enter the fashion retail industry, and we will continue to provide you with cutting-edge fashion and lifestyle products.

In addition, in order to better serve you, we will officially enter the Ecommerce Website in August 2024, so that you can more easily access our products and interact with our brand.

Final vision and goals

In-cu's ultimate vision and goal is to bring fashion and personality into everyone's life. We strive to be synonymous with young fashion brands, not only because of our products, but also because of our passion, creativity and care for our customers. We are committed to constantly surpassing ourselves to provide you with an unparalleled shopping experience and a unique and unforgettable fashion journey.

This brand story is designed to convey our authenticity, innovation and passion, and we want every customer to feel that intimacy and sincerity. Welcome to join our In-cu family and explore the infinite possibilities of trends, creativity and fashion.